Weihai International Aquatic Products Fair will fully rely on Weihai city of China’s large fishing industry advantage and adjacent South Korea and Japan’s regional advantages, as well as aquatic brand of leading enterprises organized by a professional brand seafood fair, from the beginning in 2006 inception, have been held four. The past four years, Weihai International Aquatic Products Fair has always insisted the operation of a professional exhibition, rich activities and priorities over the same period the idea of inviting visitors from the initial obscurity, and only less than 150 exhibition booths to develop into specialized small-and large-Floor Plan, high-specifications of fishing industry event starting from the third to fishing based on Fair successfully held the “ Chinese Culture week Weihai marine industry “, has been the strong support of the Ministry of Agriculture Bureau of Fisheries, held indluding professional exhibitions, forums, sports tourism and nearly 20 commercial and trade activities, fishing Expo popularity and influence of the rapidly increasing, and the brand becomes increasingly obvious benefits. It can be said, four fishing Expo Weihai effectively increase the visibility and reputation of marine industry, broke out in a larger context of the marine industry in Weihai brand for marine fisheries enterprises to provide a showcase corporate image, enhance corporate branding and strengthen regional exchange and cooperation platform.